Technology Integration

For my graduate program, my Technology and Innovation class assigned a project where students select a brand and create a strategy that includes 3 different technological applications along with a virtual fashion piece that correlates with the strategy. For this group project, we selected the brand Tory Burch and created a strategy to improve it's customer experience, in store and online, and align with its goals for global expansion. We suggested that Tory Burch integrates blockchain technology and RFID to improve its inventory management across different geographical regions, and an AI-driven customer service software that improves communication and the relationship between clients and assigned sales associates. We also created a virtual fashion piece that aligns with our proposed strategies and the brand's aesthetic and current offerings.